Those of you who’ve met Cooper James are most likely aware that he’s a pretty smart fella. He’s never late to a meeting, a great guy to sit with, talk about life with and most impressive…he’s a man of action.
Oh yea, Cooper just so happens to be our office mascot and a 5-month old Basset Hound.
When he’s not basking in the sun and howling at passing horse carriages he can really teach you a thing or two about marketing.
Follow Your Senses
Dog: “I smell bacon”
Human: “Sniffing” out your competition and planning ahead is key
Have A Personality
Dog: I get treats if I sit, right? What about when I roll over?
Human: Nobody is drawn to boring content and badly represented brands
When It Fails, Regroup and Try Again
Dog: So you’re saying I can’t reach the cookie jar? I’ll just chew away the cabinet little by little when you’re not looking
Human: Not every campaign will work flawlessly
- Review the failures
- Modify efforts
- Track progress