“Our web traffic is increasing, but our sales and revenue are staying the same!” This is an all too common problem businesses of all sizes face. Whether you use pay-per-click advertising, search engine optimization, or good old fashioned print ads to drive traffic to your site, a sales increase is not guaranteed…and if there is no uptick in sales, then what in the world are you spending your money on marketing for!?
The problem is, too many business owners and marketing companies look at web traffic as something that is directly correlated to success. The thing is…there are PLENTY of sites out there who herald thousands of visitors per month, and yet have the same sales figures as a website with hundreds! Now keep in mind, it is important that you are driving the right traffic to your site. If you are selling computer software you don’t want visitors coming to your site looking for lawn care equipment or vice-versa, but these are not the keys to your organization’s success in regards to your website’s traffic.
The key is for you to look at web traffic in a different way. Let’s say you had 1,300 visitors to your website last month. Sounds pretty good right? Well, out of those 1,300 visitors 1,200 of them viewed your homepage and then left the site! Oh, and your contact information and webpage that highlights your products and services are NOT located on your homepage. This means that nearly 93% of ALL visitors to your website did not even SEE your product offering or how to contact you if they were interested! This is an example of using web traffic as an indicator of what you need to alter on your site in order to increase sales. Web traffic is not a golden egg, it’s a sign that can point you in the DIRECTION of the golden egg.
Contact us a JTE Marketing Group today to learn more about how to drive traffic to your website. We dig deep into your traffic statistics to see what you need to change in order to increase sales, revenue and profit. JTE Marketing Group specializes in Website Design, Social Media Management, Search Engine Optimization and much more.