Search Engine Optimization, also referred to as SEO, is a word that is often thrown around, but is rarely fully understood. SEO is a process that involves website optimization, keyword identification and content building all working towards the main goal, which is to improve your website’s rank on google and to make it easier for potential customers and clients to find you, before they find your competition.
Before the rise of the internet, newspapers and news outlets were the main sources of news and information. Because of this, it was relatively easy to be assured that the news you were reading was credible and trustworthy, but as the internet age dawned, countless websites were created covering nearly every topic one could think of. Finding informative and credible news and information became exponentially more difficult.
This is where SEO comes into play. SEO is the process of optimizing your website so that you can rank highly on search engines such as Google, Bing and Yahoo. Google uses a multitude of factors to determine a website’s rank when searching for specific keywords. Some of these factors include content quality, content quantity and keyword frequency.
It is vital to have a professional, visually appealing website, and it is just as important to make sure that potential customers can find it. SEO is an investment into your organization’s future, and its main purpose is to bring more customers to your organization, and, in turn, making your business more money.
Contact Us today to discuss your organization’s needs and to learn more about our SEO offerings. JTE Marketing Group is a local company that knows Charleston marketing.