You’ve Seen Them. Now Use Them!
Knowing where to advertise your business is key when allocating resources to a campaign. Search Engine Marketing (SEM) or as its more popularly known, Pay-Per-Click (PPC) utilizes both paid search results (ex. Google Adwords) and organic search results (SEO). Common practices in PPC are mainly utilized for sponsored listings (usually pay per click advertising) and paid inclusion products.
What is PPC?
The best way to describe Pay-per-Click (PPC) is to compare it to a billboard. We know it’s a crazy idea since one is obviously online and the other on the side of a road, but here we go anyways…
Why would you purchase a billboard on high traffic interstate? Maximum exposure, right?
Now apply that same response to why you would want to run a PPC campaign on a search engine such as Google. Here’s the curveball… think about it as if the traffic on that interstate was narrowed down to only those who happen to be living in the general area, expressed interest in your product or service, and are very qualified buyers. See the similarities but advantages of PPC?
Is There A Minimum Investment to Start A PPC Campaign?
Not necessarily, but the “bid” must to be taken into consideration (as the price is set for every click of your ad). We’ve managed campaigns where the bids were as low as $0.15 per click all the way up to $30. The largest factor in this price is the competition for the specific keyword or phrase.
This is Step #1 when looking at starting an SEO or PPC campaign… looking at the competition and how difficult is it to surpass them.
What Techniques Are Used?
This question is asked of us almost daily and we love answering it. Just like SEO, Pay-per-Click campaigns need to be properly managed and implemented from the start. This is done to get the most out of your marketing investment as possible.
It all boils down to experience and strategy!
Your business should not be a Guinea pig, we only use techniques we are confident will produce results.