Technology That REALLY Takes You Places

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Something that remains constant in our industry is that technology continually forces us to push the envelope with marketing strategies and design.  Unless you’ve been living under a rock for the past few decades (or even the past year), you’ve been witness to the tech advancements on this rock in motion that we call Planet Earth.  If you’re completely lost with what I’m saying, then “Welcome to Earth”.

I want to point out a specific product that has not only revamped the way we record and view video but also one of the most commonly referenced products (by me) when it comes to comparing technology today to that of 10 years ago.

Many of you have read my blurb over the over the past few years but here it is again.

Introducing the GoPro©.

So you may ask “Why do you bring this up so often?”

He’s my briefest possible answer… do you remember what a Video Camera used to look like?  Enough said.  But honestly, I compare the old school (aka vintage) video camera to the new age GoPro® in reference to modern day marketing.  Why, you again ask?  Look at it this way… ask yourself if your business or someone else’s is utilizing the latest technology available at you fingertips today.  Trust me, customers DO NOTICE what’s being used, whether the business does or not.  Now some businesses are perfectly happy using the old pile of junk, low-resolution, heavy recorder but is that what their “customers” want and expect from them?  I think not.

Point made.  Let’s think on this.

Now let’s watch a clip from this 126,720 foot (24 mile) Free Fall at 843.6 mph.

Do think this would be done with an old RCA VHS recorder from 1986?

And a few quotes from Microsoft’s Co-founder, Bill Gates:

“Never before in history has innovation offered promise of so much to so many in so short a time.” 
–Bill Gates

“If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1000 MPG” 
–Bill Gates


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