Millennial Fast Food Trends: Effect on the Fast Food Industry

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Millennial Fast Food Trends: Effect on the Fast Food Industry

Fast Casual Restaurants, Millennials and the Evolution of the Fast Food Industry in America

When we think of take out restaurants, we think of slimy fries, burgers, fried rooster, sugary pastries and calorie-laden soft drinks. This phenomenon has been the case in America for a very long time with fast food franchises including McDonald’s, Wendy’s, Burger Cal . king and White Castle owning the market. However , over the past 2 decades, fast food in America has gradually changed from greasy chips and burgers at McDonald’s to deli sandwiches and also milkshakes at Panera Breads or Chipotle. This occurrence is known as the rise of the ‘fast casual’ restaurants which provide the casual dining experience of healthy, organic meals made out of produce that is sourced hereabouts but served at the rate and convenience that one would likely experience at a fast food bistro. This trend points to a new fast-food industry that is changing and becoming healthier while nevertheless maintaining the convenience and the reasonably low price point that built fast food restaurants so successful in the first place. This essay can have evidence on how the fast-food in America is changing by becoming healthier, exotic, custom, ethical and ambient and also the role that fast everyday restaurants and Millennials tend to be playing in driving this kind of change.

The greatest driver of this shift within the fast food industry is the elevated health consciousness of scam As outlined by Miller (182), the natural and organic food movement which was established in the 1960s has been quite successful in educating Us citizens about the dangers of highly processed meal, Genetically Modified Organisms (GMOs) and the poisonous pesticides which are used in modern agriculture. As an alternative, the movement implored Tourists to eat locally grown foods natural and healthy dishes. The success of this motion has had a detrimental impact on traditional fast-food restaurants who have often come under attack to get selling high-calorie meals that happen to be unhealthy and cause weight problems, diabetes and high blood pressure. Traditional fast food restaurants have also been charged of advertising unhealthy meals to children and using unpleasant and highly refined ingredients to make their meals. That increased health consciousness contributed to reduced sales in fastfood restaurants and constant dangers of class action lawsuits via those who think their illnesses have been caused by eating take out (Dixon et al. 104). In order to deal with this phenomenon, fast food restaurants have enhanced the number of healthy meals particular menus, but their subscriber base has not been very high.

The rise regarding fast casual restaurants may be attributed to the fact that they assist healthy food with the same benefit as fast food restaurants. Eagan (178) reports that it is resulting from this health consciousness that the “number of diners visiting fast-casual restaurants grew in ten times the rate involving traffic to fast-food restaurants through 1999 through 2014. ” Fast-casual restaurants have grown within popularity due to their healthy, new made offerings at a low price and also high convenience. Food stores such as Panera Bread along with Chipotle are fast unconventional restaurants that have succeeded inside providing healthy meals easily. These restaurants have self-service kiosks and drive by windows to compete successfully with fast food restaurants by healthy meals in a rapid and convenient manner (Treflis Team 1). It appears that the future of fast food in America will include more fast-casual restaurants.

The tastes of Americans have also changed, with Millennials being more adventurous using food tastes. Due to the grow of social media, Americans are actually more aware of exotic foods such as Mexican, Greek, Judaism, Italian and Chinese and perhaps they are more willing to try these (Williams 1). Moreover, having exotic meals and leaving your 2 cents them on social media raises the social capital of Millennial leading to a sharp rise in their demand. Since traditional ready made meals restaurants still offer traditional meals such as burgers, fried potatoes, and chicken they are becoming edged out by fast-casual restaurants which offer a wide range of exotic meals which customers can easily customize in a dozen different ways. The ability to customize meals is particularly important to Millennials who are now the dominant working systems in America as they see meals as an extension of their style (Eagan 177). These trends point to a future where ready made meals will consist of exotic along with international cuisines which will be really customizable.

A different shift in food perspective that has been experienced in America may be the increased need to eat in an environmentally friendly and socially informed manner. There is an increase in the desire to eat food that has been sourced close by to support local farmers and local economies and also to eat food containing is grown in an environmentally friendly manner (Miller 182). Frequently , the food served at conventional fast food restaurants violates these kinds of ideals as the breeding of these animals is done in bouge, the food is grown applying pesticides, and they do not help local farmers. On the other hand, rapid casual restaurants often espouse these ideas and more Tourists, especially Millennials are choosing fast casual restaurants over standard fast food restaurants to express their particular beliefs on ethics of food sourcing. In the future, fast food is likely to be ethically sourced from local farmers using organically grown and pasture raised ingredients.

The increase of social media and the need to share one’s activity regarding social capital has also modified what Millenials require associated with fast food joints by growing the patronage of areas and food that is image perfect, and that can be submitted to social media sites such as Instagram (Williams 1). Social media requires which restaurants have great environment and artistically presented meals that is ‘Instagram ready’ no matter if they are not fine dining eateries, and they are willing to pay a little more for any experience. Fast-casual restaurants just like Chipotle have capitalized with this by having a brick and metal theme with high ambient lighting that has attracted Millennials in droves (Dixon et jordlag. 104). These changes imply traditional fast food restaurants are being edged out by fast-casual restaurants which provide a fantastic ambiance that can provide web 2 . 0 likes for Millennials. Out of this trend, it looks like fast food eateries will have to become posh to compete effectively.

These changes in the fast food marketplace can be attributed to the coming old of millennials who are currently working and have disposable salary to spend eating out, their perceptions about healthy food and the strength of food sourcing and production have played an important role in making fast food healthier and fueling the rise of fast-casual restaurants. In accordance with Williams (1), Millennials will also be more likely to cook their food than to eat out which could lead to a decline in eating out generally as really them get into the job industry and are earning salaries. Web 2 . 0 has also fueled these adjustments as it has made exotic cuisines more popular and also required that dining places become more chic and circling so that they can take photos and also post them online with social media sites. The internet has also aided in spread the meaning of healthy food, environmental mind, ethical food sourcing along with the dangers of refined food in order to more people than before. This kind of generation will continue to have an effect on not only the fast food business but food trends on the whole.

From the earlier discussions, it is clear the fast food industry in America is poised for significant improvements as a result of increased health brain, fast casual restaurants, and the Millennial generation. The future of fastfood is likely to include healthier meals, exotic food, ethically acquired ingredients, and more choices. In addition, fast food restaurants are likely to be a lot more chick and ambiently adorned even as they focus on serving food as fast as possible through self-service kiosks, online ordering, in addition to drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers of those changes in the fast food industry.

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