Marketing + Audio = Podcasting

Home / Building Your Business / Marketing + Audio = Podcasting

Podcasting is a powerful tool for businesses to use to broaden their customer base and to improve customer participation and communication within their organization. It allows you to capture your audience’s attention and to provide a personal touch to your marketing efforts.  A podcast helps to create customers and clients that feel closely connected with your company and the products and service that you offer.  You can share company or industry insights, advice and guidance to your listeners.

It is vital that your podcasts are concise so that listeners can easily take time out of their day to listen to your podcast in full, or in short increments.   It is also important to make it informative so that listeners feel that they are receiving a significant return on the time that they invest in the podcast.

Podcasting is a modern marketing technique that gives you an opportunity to connect personally with potential customers and clients in a way that is unmatched in the marketing industry.  Almost any business can create customers and clients for weeks or months at a time, but with podcasting you can create customers and clients for a lifetime.

Contact our Charleston, SC marketing team to learn more about podcasting and how it may fit with your company’s marketing goals.

Related Posts