If You Build It They Will Come – Social Media

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If you build it, they will come.  In our previous installments of this series we have discussed the importance of a total marketing plan to get the most out of your marketing investment.  A website is nice, but traffic to said website is much nicer.  And as we discussed, search engine optimization’s (SEO) purpose is to make your site more visible to prospective customers.  But once you gain a customer, how do you nurture this relationship and ensure they remain a customer for more than one transaction?

This is the power of social media.  Many businesses have some sort of social media presence, but the vast majority do not use this presence to its fullest extent.  The purpose of social media is to nurture and strengthen customer and client relations, and to provide a more personal look and feel to your business.  Customers can view your Facebook, Twitter or LinkedIn profile and can get an in depth look at your organization and those within your business.

Facebook, Twitter and LinkedIn are all great methods to reach a wider audience, and each can be used to target a different demographic.  LinkedIn can be used to target other businesses and is used in a more professional manner.  And Facebook and Twitter can be used in a more personal relaxed manner as you target individuals and aim to cater to customers on a deeper level.

Social media is nothing new in business, but it is imperative that you manage your social media presence in a way that will offer the biggest return to your business.  Contact us today to learn more about how social media can broaden your customer reach and help strengthen customer relationships.

JTE Marketing Group is a modern marketing firm located in Charleston, SC.  JTE Marketing offers website design, social media management, branding and search engine optimization (SEO).

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