“If You Build It, They Will Come” – REALLY?

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Joe Schmo hires a web developer to build his company a state of the art, aesthetically pleasing website with the finest photos, sleekest colors and user friendly navigation bar.  Joe’s new website looks, feels and performs MUCH better than his competitors’.  It is a virtual certainty that potential new customers will flock to his website over time…right?

WRONG!  Now…a website is one of the most valuable, if not THE most valuable, tools for your business.  It is vital to have a user friendly website that matches your company’s look and personality.  And it most certainly SHOULD be better than your competitors’ website.  But the road does not end after your brand new website is designed and goes live.

Once your website is built it is just the start to the many marketing opportunities your business or organization now has at its disposal.  Think of your shiny new website as a blank canvas, and marketing tools such as Search Engine Optimization (SEO), Social Media and Print as your paint and brushes.  These tools can help DRIVE traffic to your new site by broadening your customer base and overall reach, thus reeling in new customers that otherwise may not have found you.

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Think of your website as a brand new Camaro (or Mustang if you are a Ford guy).  Would you rather keep it in the garage, hidden from everyone?  Or would you rather drive it down main street and show it off?  The answer is easy…

Stay tuned for future articles are we dive head first into how to drive traffic to your business online.

JTE Marketing Group based in Charleston, SC is a marketing company that can provide your business the tools needed to succeed.  Whether you need Website Design, Search Engine Optimization (SEO), Social Media Management, Branding, Print or Consulting, we have it all.

Contact us today to learn more.

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