Build Your Optimal Business: TIP #8 – Branding

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Q: Why is it important to have a “brand” instead of just a “logo”?

A: A brand is something that is carried throughout all marketing materials. Brand recognition!

It’s very rare that a true brand is built overnight. There are many stages of design and development that goes into just stage #1 (aka logo design). The design must match your company image, culture and appeal to target customers.

Think of this as an example of bad branding… A skull and crossbones for a funeral services business. This is probably not the best idea to attract respected customers.
The key to branding is keeping it consistent across the board and matching it to you company.

Consider using your Branding on:
– Website
– Business Cards
– Mailers / Flyers / Postcards
– Invoices
– Product Packaging
– Email Signatures

Read more about this topic and others at and if you’re looking for ways to grow your business, we’re ready to team up!

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