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PROOF: The World Has Changed

The world of marketing is no different than many other areas of business.  Although some would argue – myself included – that business is still based on core principles and practices, it’s no [...]

Beyond The Post

Almost everyone knows that using social networks for business requires more than posting what you had for lunch.   To the even the most well intentioned business owners, that is where their [...]

Black Thursday?

The holiday season presents an appealing opportunity seen in a potential revenue spike for many businesses, especially in retail.  It’s not surprising that a growing number of businesses are [...]

A Little Zen For Your Inbox?

If you’re like me then you keep a separate email account specifically for making online purchases.  You do this to avoid the seemingly endless stream of emails you’ll receive after you complete [...]