A lot of information and data looks great on paper and is easy to brag about. “My website got 5,000 hits last month!”…”We have 3,000 likes on our Facebook page!” What do these numbers truly [...]
How important is the image of your business? Well it’s vital that your organization has a positive one, and in turn, a positive reputation. When customers look at your company logo, storefront [...]
For your business to succeed you must go mobile. Now, we aren’t saying pack up the sedan and sell your products and services off of Main Street like a hot dog vendor. We’re saying that you must [...]
Marketing is an evolving craft, and the newest trend is guerrilla marketing. Many people are turned off by “in your face” marketing tactics, whether it’s a TV commercial or an [...]
Search Engine Optimization (SEO) can come in many different forms. The goal is the same, to rank a website as high as possible on search engines for targeted keywords, but the tactics to get [...]
If you build it, they will come. In our previous installments of this series we have discussed the importance of a total marketing plan to get the most out of your marketing investment. A [...]
If you build it, they will come. Let’s say that you just completed your company’s new website. Beautiful landing page, gorgeous images and a list of the services and products that your business [...]
When you think of Coca-Cola, or when you see its iconic logo, what is the first thing that comes to mind? Throughout Coca-Cola’s history they have attempted to market their product as one that [...]
How can you market your law firm effectively, and set yourself apart from your competitors? Marketing is an ever changing practice, and law firm marketing is no different. It is important that [...]
What in the world is a Quick Response Code? They’re better known as QR Codes. Even if the name doesn’t sound familiar, chances are you have seen one. They were developed in 1994 but have [...]